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  Campaign Highlights
To highlight "the power of 1" offered by its Wealth Navigator, Aviva dominated the travellator between Hong Kong and Central Stations with far-reaching Poster on Wall in the symbolic yellow colour of the brand. The campaign, with powerful brand image, was also supported by a 42-inch LCD panel that showcased Aviva's commercials.
 The spacious and prime location of MTR is important for an advertising campaign like ours, not to mention the technical and marketing support provided by JCDecaux Transport. The experience of joining the Innovate Festival and working with the JCDecaux team has been fruitful. 
Mr. Michael Ha
Head of Marketing & Business Development, Aviva Life Insurance Company Limited |
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