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  Campaign Highlights
1O1O Next G™ launched its advertising campaign dominating the MTR Central Station. Apart from poster ads, 1O1O Next G™ set up an interactive touch screen panel that allowed passengers to experience 1O1O Next G™, the high performance mobile broadband network. Through the popular Digital Escalator Crown Bank, passengers could know more about the exclusive products of 1O1O Next G™. Such employment carried through the technological embrace of the whole campaign.
 We are excited to participate in Innovate Festival as we have always supported innovate exploration. By locating our campaign in MTR Central station, we are able to grab the attention of the targeted business executives. Through using MTR Central Station zone domination, we have successfully built the brand awareness for 1O1O Next G™, the high performance mobile broadband network.
Mr. Aenil Premji
Chief Marketing Officer, CSL Limited |
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