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  Campaign Highlights
To fully demonstrate the key features of its latest mobile phone, BL 40 - New Chocolate, LG dominated the exhibition site at the MTR Central Station Platform with an experience kiosk and an extensive TV wall. Passengers could have a hands-on touch of the latest mobile phone at the kiosk. At the same time, the TV wall, made up of 12 42-inch plasma TVs, showcased the latest movie trailer, allowing an on-site trial of the wide screen feature of the BL 40 - New Chocolate.
 We find the concept of the Innovate Festival very much in line with our company vision, that is to strive for continuous advancement in technology and incorporate it with taste. Joining it to promote our new product launch will reinforce our leading image. MTR Advertising accommodates our needs by offering diversified formats, helping us to achieve the targeted success.
Mr. David Chiu
Marketing Director, LG Electronics HK Ltd |
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