"With more creative and interactive elements injected into this advertising campaign, the exhibition site by JCDecaux Transport has successfully demonstrated the key features of the Nikon J1 and V1. We are satisfied that the result of this campaign is very positive and the target passengers can gain a better understanding of our cameras."
Mr. Jimmy Wan
General Manager of HK Sales & Marketing Division
Nikon Hong Kong Limited
Location：MTR Causeway Bay Station (Exit E)
To promote its latest camera models, the Nikon J1 and V1, Nikon works closely with JCDecaux Transport to set up an Exhibition Site and U-tie Multimedia Panel at MTR Causeway Bay Station. A moving decoration was specially built at the camera testing area of the exhibition site to enable MTR passengers to try out the high-speed autofocusing and motion snapshot functions of the new cameras. The exhibition site also displays a full array of cameras of different colours and free gifts are distributed to attract tourists, youngsters and camera lovers to try out.
