"We are delighted to join the Innovate Festival 2011 as pioneered advertiser. The use of QR code with impactful poster on wall in MTR stations helps advertise our promotion campaign and the online content, thereby engaging maximum target customers. We find this is the ideal platform for our campaign."
Ms Rebecca Chan
Head of Marketing and Sales
Credit Cards and Personal Loans
Location：MTR Tsim Sha Tsui Station (Exit C1), Causeway Bay (Exit D) & Mong Kok Station
To promote CCB (Asia) Credit Cards and CCB (Asia) UnionPay Dual Currency Credit Card, China Construction Bank (Asia) specially launches sizable posters on wall incorporated with QR Code technology at the exit exterior of MTR Tsim Sha Tsui and Causeway Bay Station, TV Ring Zone Domination of MTR Mong Kok Station, marking full use of technology on MTR advertising platform. By simply snapping the QR Code on the advertisement with smartphone, target customers can be immediately directed to CCB Facebook Fan Page or its official online shopping website to get information about respective promotions on their fingertips. This innovative campaign will be unveiled in different ad formats during the display period. Stay tuned!
