Location：MTR Causeway Bay Station (Exit F)
Physiogel promotes its ace product for dry and sensitive skin via Innovative Panel in MTR Causeway Bay Station under the dry climate in November. The campaign strategically dispatches coupons and samples through the panel's built-in Card and Sampling Dispensers at 6 p.m. every day throughout the promotional period, allowing MTR passengers to get their special offers at their fingertips. Besides the Innovative Panel, the campaign also makes good use of U tie to extend their advertising to online promotion contents. Passengers can view Physiogel's latest TVC online by simply snapping the key visual of the Innovative Panel with U tie smartphone app. The all-rounded advertising plan proves a huge success with passengers lining up for coupons and samples.
